The Jazz Emporium

Let's get our Vintage on!

Sassy Bearcat of the Week: Joan Holloway

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Madmen’s loved and most influential stylistically character, Joan Holloway, has stolen the style icon crown this week. Heralded for her curvy physique (referred to commonly and patronizingly as plus-size), Joan injects a feline allure into the prim time period of the series, and leads us all to the shocking conclusion that, yes, our grandparents probably DID like sex.

Well, actually, from all my grandpa’s comments throughout the ages about ‘dishy dames’, I feel I was maybe a little too aware of that fact of historical human nature already…

As is evident to any who carry eyes within their head (or fingers on their hands for those lucky enough to get to grips with the character herself) Joan is no skinny minnie. She ain’t no Agnes Dean or Daisy Lowe, whose cupcake chests and snooker cue arms luckily provide just enough substance to hang delectable clothes from. No, in the wardrobe of life, those much revered ladies are the coat hangers on the rack which we flick through absent mindedly, coveting a piece here and there, situated at random around the shopping floor; much of a muchness and a little bland.Joan, however, is the mannequin presiding on the podium,  surveying all the racks around her. Filling the clothes and bringing them to life, clad in perfectly pinned to fit outfits that are both striking and human at once. And boy, do we want to emulate that!

It’s the perfectly nipped in dresses, the expertly coiffed hair & the pencil skirts that just ooze sex, despite the low hemline and high neck lines; it’s a lesson to every platform sheathed, hot panted bimbo that naively grinds all night in Bamboo; if you want to be sexy, less flesh is more. Sure, the eager lads might not pant down your neck when you hit the dance floor in a round neck, fitted pencil dress and demure heels, but in order to tap into your real sexual confidence, you need to dress how you want, not as you want to be perceived.

Of course, Joan Holloway is really just a character played by Christina Hendricks, and has talented costume designer Katherine Jane Bryant to adjust her outfits to fit perfectly, but if we suspend this reality for a moment and just take time to evaluate Joan’s style as Bryant has read it to be, we can see that it all leads to one overwhelming message; being yourself and comfortable in who you are and how you dress is sexy.

And so is this.

No-one minds when Joan buts in.

For more inspiration from her see below – and check out the amazing paper dolls! We’re off to print our own set out now.

We want one!!

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