In the beautifully filthy surroundings of the crumbling St Peter’s Seminary, The Jazz Emporium debut their Spring Summer 2011 Collection URBANITE. We’re very excited to finally be able to present our online magazine version, do check it out here.
URBANITE sneaks sophistication into the grungy atmosphere, much like the well dressed city slicker leaves a reek of glamour behind them as they sashay down littered pavements. The Jazz desire this editorial to be a visual voice for their attitude towards vintage; unapologetic, strong, elegant and sexy! Inspired by the recent Danny Boyle theatre production; Frankenstein, URBANITE is a sartorial representation of how past cultural concerns are still relevant today. Playing on the idea that gothic stories are relevant thematically and still entertaining to a modern audience, The Jazz portray their belief that vintage is incredibly relevant to modern fashion, and not just in the stereotypical period pin-up style (think victory rolls & 50s silhouettes) that has been stamped upon the market.
URBANITE is a call to follow your own style! We’d love for you to share your own fearless style with us. Enter our competition here for the chance to win vintage goodies!